Episode #640
The Marketing Tactic You Must Master in 2018 
May 02, 2018

In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018
  • [00:33] Surprise: it’s branding!
  • [00:49] Neil recently performed a survey to discover what causes people to engage with his brand.
  • [00:57] He made sure it was an open-ended survey.
  • [01:05] The answers were either that they saw him at a conference or watched his videos.
  • [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
  • [02:14] Even though it costs more upfront, it will pay off financially in the long run.
  • [03:00] The market is very fragmented right now; the way people market and engage with content varies.
  • [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
  • [04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
  • [05:10] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...