Episode #1382
The Most Impactful Marketing Article Neil & Eric Read for 2020
May 14, 2020

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That’s right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
  • [00:35] The experience spectrum and the overload of garbage content.
  • [03:02] One-time offers and making money through up-sells.
  • [04:34] Bonus — Russell Brunson’s book, Traffic Secrets!
  • [04:41] That’s it for today!
  • [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jay Acunzo

The Experience Spectrum

Ahrefs

Ubersuggest

Russell Brunson

The OTO Bump

ClickFunnels

Traffic Secrets

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.
May 08, 2025

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...

Episode
How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World
May 07, 2025

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

Episode
60% Of Traditional Searches Don’t End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air
May 06, 2025

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...