Episode #1180
The Most Important Google Analytics Report Other Than Goal Tracking
October 24, 2019

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It’s cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Impact of dubbing on MrBeast’s YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
April 12, 2024

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact o...

Episode
Why Young Men Are Double F**cked
April 11, 2024

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of mo...

Episode
ConvertKit open metrics – good idea or bad idea, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data – 91% all cause mortality
April 11, 2024

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we...