Episode #1393
The Most Successful Cold Email Eric Has Ever Written
May 25, 2020

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written. 
  • [00:33] A while ago we talked about Dean Jackson’s 9-word email.
  • [00:42] What the 9-word email comprises and an example of how it works. 
  • [01:06] How this email drives engagement by evoking curiosity and examples of success. 
  • [01:39] Be wary of overcomplicating your marketing and sales emails.
  • [01:53] Why you might consider emailing large corporations and how to get hold of their details. 
  • [02:01] Advice for phrasing these emails to be concise and effective. 
  • [02:43] Hear about the time we reached out to the CEO of Zynga. 
  • [03:12] Find out what people are interested in and use that as your best angle. 
  • [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot. 
  • [03:46] That’s it for today!
  • [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Dean Jackson

Hunter

Zynga

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...