Episode #1393
The Most Successful Cold Email Eric Has Ever Written
May 25, 2020

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written. 
  • [00:33] A while ago we talked about Dean Jackson’s 9-word email.
  • [00:42] What the 9-word email comprises and an example of how it works. 
  • [01:06] How this email drives engagement by evoking curiosity and examples of success. 
  • [01:39] Be wary of overcomplicating your marketing and sales emails.
  • [01:53] Why you might consider emailing large corporations and how to get hold of their details. 
  • [02:01] Advice for phrasing these emails to be concise and effective. 
  • [02:43] Hear about the time we reached out to the CEO of Zynga. 
  • [03:12] Find out what people are interested in and use that as your best angle. 
  • [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot. 
  • [03:46] That’s it for today!
  • [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

 

Dean Jackson

Hunter

Zynga

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.
May 08, 2025

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...

Episode
How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World
May 07, 2025

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

Episode
60% Of Traditional Searches Don’t End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air
May 06, 2025

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...