Episode #
The MrBeast & Logan Paul Monetization Model to Emulate #2421
April 07, 2023

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss!
TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate.

[00:29] Some background on MrBeast and Logan Paul.

[01:05] Why building an audience first works better for monetization.

[01:48] Building a great brand and then figuring out how to monetize it.

[02:52] Using your brand to leverage business deals.

[04:30] How Jake Paul also started by building his audience and brand first.

[05:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

MrBeast

Logan Paul

Kevin Kelly

WIRED

Leila Hormozi

Alex Hormozi

Aquistion.com

Jake Paul

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...