In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
- [00:45] Omni-channel is the number 1 marketing channel you have to leverage.
- [01:10] The market is so flooded, that you have to have an omni-channel approach.
- [01:30] The content re-usage framework explains how to take on this approach.
- [02:00] Have a process to follow, it will make work and life easier.
- [02:15] Create processes for each type of marketing.
- [02:45] This is the way to create more quality content at scale.
- [03:00] Don’t be too rigid with your process.
- [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
- [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
- [04:02] We have to create a ton of content, so you will too.
- [04:30] The Google algorithm keeps changing and makes things extremely competitive.
- [05:15] You have to be more patient and persistent.
- [05:25] Speaking engagements get you fewer conversions than they used to.
- [06:04] That’s all for today!
- [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...