Episode #912
The Number 1 Marketing Channel You Have to Leverage 
January 29, 2019

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage
  • [00:45] Omni-channel is the number 1 marketing channel you have to leverage.
  • [01:10] The market is so flooded, that you have to have an omni-channel approach.
  • [01:30] The content re-usage framework explains how to take on this approach.
  • [02:00] Have a process to follow, it will make work and life easier.
  • [02:15] Create processes for each type of marketing.
  • [02:45] This is the way to create more quality content at scale.
  • [03:00] Don’t be too rigid with your process.
  • [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts.
  • [03:27] Neil’s team leverages SEO, social media, podcasts, and paid ads.
  • [04:02] We have to create a ton of content, so you will too.
  • [04:30] The Google algorithm keeps changing and makes things extremely competitive.
  • [05:15] You have to be more patient and persistent.
  • [05:25] Speaking engagements get you fewer conversions than they used to.
  • [06:04] That’s all for today!
  • [06:08] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...