In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Number 1 Reason People Don’t Buy From Your Site
• [00:52] 95-99% of visitors will not convert and this happens because your website is pitching too much and you are not answering objections.
• [01:23] If you don’t answer people’s objections, you are not going to increase your conversion rate.
• [01:36] Google Russell Brunson/Grant Cardone 10X speech.
• [01:45] As they pitch, they talk through objections.
• [02:32] This pitch created a buying frenzy.
• [02:48] Pamphlets were also put under people’s seats.
• [02:57] At Crazy Egg, they ended up hiring a company called Conversion Rate Experts.
• [03:06] They had an amazing consultant, John Jack.
• [03:22] John suggested they answer objections on their site; they followed his advice and conversion rates went up.
• [03:35] If you are not sure how to answer objections, survey your customers.
• [03:52] Look for the most common responses.
• [04:10] Crazy Egg has objection handling on their pricing page, checkout page, etc.
• [04:40] That’s it for today!
• [04:42] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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