Episode #601
The One Essential Thing That Most Marketers Miss
March 24, 2018

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss
  • [00:50] You can’t build something great without a great team.
  • [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
  • [01:41] Algorithms always change and it makes it hard to stay popular or “on top”.
  • [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
  • [02:41] Focus on providing an amazing customer experience.
  • [02:48] Use Zappos as an example of great customer service,
  • [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.
  • [04:49] Who? Is a great book that will teach you about the psychology of team building.
  • [05:04] Primal Branding is another good resource.
  • [05:18] Instead of spending time and money on logo and image, spend the time with your customers.
  • [05:45] That’s it for today!
  • [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How We Optimize Our Travel For Maximum Output #2469
May 31, 2023

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to...

Episode
My Favorite Marketing Hack When Speaking at Conferences #2468
May 30, 2023

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, t...

Episode
How to Make Your Content Stand Out When Everyone is Using AI #2467
May 29, 2023

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI ca...