Episode #709
The One Marketing Channel You Aren’t Investing in But Should
July 10, 2018

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Marketing Channel You Aren’t Investing in But Should
  • [00:42] Branding is the one thing in which most business do not invest.
  • [01:05] Big corporations are smart enough to spend big bucks on branding.
  • [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
  • [02:12] Most of the money comes from awareness campaigns.
  • [02:35] The rule of seven applies here.
  • [02:45] Awareness campaigns can help your company more than you think.
  • [03:33] Neil believes in branding.
  • [03:50] Neil doesn’t track all his branding campaigns; he believes it works.
  • [04:15] There is a great Hubspot post about tracking your branding ROI.
  • [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
  • [05:55] Nintendo has been around for 130 years.
  • [06:16] Nintendo stood the test of time, because they have always had consistent branding.
  • [06:57] That’s it for today!
  • [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
The $100M Marketing Strategy In An AI World
June 27, 2025

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools t...

Episode
Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
June 26, 2025

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and auth...

Episode
Real World AI Use Cases We’re Using
June 25, 2025

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role...