Episode #709
The One Marketing Channel You Aren’t Investing in But Should
July 10, 2018

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Marketing Channel You Aren’t Investing in But Should
  • [00:42] Branding is the one thing in which most business do not invest.
  • [01:05] Big corporations are smart enough to spend big bucks on branding.
  • [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
  • [02:12] Most of the money comes from awareness campaigns.
  • [02:35] The rule of seven applies here.
  • [02:45] Awareness campaigns can help your company more than you think.
  • [03:33] Neil believes in branding.
  • [03:50] Neil doesn’t track all his branding campaigns; he believes it works.
  • [04:15] There is a great Hubspot post about tracking your branding ROI.
  • [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
  • [05:55] Nintendo has been around for 130 years.
  • [06:16] Nintendo stood the test of time, because they have always had consistent branding.
  • [06:57] That’s it for today!
  • [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
September 04, 2025

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore You...

Episode
$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K
September 03, 2025

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also e...

Episode
AI for Agencies, Content From CEOs… What’s Actually Worth Doing?
September 02, 2025

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also high...