Episode #709
The One Marketing Channel You Aren’t Investing in But Should
July 10, 2018

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Marketing Channel You Aren’t Investing in But Should
  • [00:42] Branding is the one thing in which most business do not invest.
  • [01:05] Big corporations are smart enough to spend big bucks on branding.
  • [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).
  • [02:12] Most of the money comes from awareness campaigns.
  • [02:35] The rule of seven applies here.
  • [02:45] Awareness campaigns can help your company more than you think.
  • [03:33] Neil believes in branding.
  • [03:50] Neil doesn’t track all his branding campaigns; he believes it works.
  • [04:15] There is a great Hubspot post about tracking your branding ROI.
  • [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.
  • [05:55] Nintendo has been around for 130 years.
  • [06:16] Nintendo stood the test of time, because they have always had consistent branding.
  • [06:57] That’s it for today!
  • [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
The unusual way we give feedback at our companies
February 07, 2025

In episode #2913, Eric Siu and Neil Patel discuss the evolution of feedback styles in both personal and professional contexts. They explore the importance of authenticity in leadership, the balance be...

Episode
How Neil and Eric Would Go About Building Their Personal Brand in Today’s World
February 06, 2025

In episode #2912, Eric Siu and Neil Patel discuss personal branding, strategies for leveraging platforms like LinkedIn for growth, and the balance between agency work and product development. ...

Episode
The First 1-Person $1 Billion Company
February 05, 2025

In episode #2911, Eric Siu and Neil Patel discuss the concept of one-person billion-dollar companies, the importance of understanding business systems and cash flow, the impact of AI on the future of ...