Episode #1031
The One (Simple) Tool That Accounts For Over 20% of Our Sales
May 28, 2019

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales
  • [00:39] Intercom is the tool that accounts for over 20% of our sales.
  • [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots.
  • [01:50] Intercom is helpful in teeing up a conversation.
  • [02:25] The reason so much revenue comes from Intercom, is because they have two great features.
  • [02:40] Product tours are helpful and affective.
  • [02:57] Account-based marketing has also proven useful.
  • [03:40] Hull.io in conjunction with Intercom has proven successful for Eric.
  • [04:45] Intercom also has a sales operations bot.
  • [05:30] Start with chat bots and grow from there.
  • [05:42] That’s it for today!
  • [05:48] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...