Episode #
The Power of Storytelling in Marketing: Tips and Techniques.
February 03, 2023

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques.
  • [00:28] Why good storytelling is essential for successful marketing.
  • [01:31] How effective storytelling utilizes conflict and suspense.
  • [02:03] Why relatability is so important in storytelling.
  • [03:22] An overview of the Dan Harmon Story Circle.
  • [04:47] How The Lion King masterfully conveys the hero’s journey.
  • [06:55] Identifying the most important moments when telling a story.
  • [07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
  • [08:02] Go to https://www.marketingschool.io to learn more!

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