Episode #
The Pros and Cons of Polarizing Marketing #2443
May 02, 2023

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!

[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.

[00:07] An overview of the concept of polarizing marketing.

[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.

[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?

[01:28] The spaces that benefit most from polarizing marketing.

[03:42] When to avoid polarizing content.

[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. 

[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:


Dylan Mulvaney


Colin Kaepernick

Burger King

The Moldy Whopper Campaign



Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

This Ex-Advisor Reveals the REAL Path to Wealth
February 28, 2024

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on in...

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
February 28, 2024

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been workin...

Google’s huge flop with woke Gemini, Google’s search results getting worse, and Google News Showing Political Bias
February 27, 2024

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the ...