Episode #
The Pros and Cons of Polarizing Marketing
May 03, 2023

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!


  • [00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
  • [00:07] An overview of the concept of polarizing marketing.
  • [00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
  • [00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
  • [01:28] The spaces that benefit most from polarizing marketing.
  • [03:42] When to avoid polarizing content.
  • [04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. 
  • [05:11] That’s it for today! Don’t forget to rate, review, and subscribe!

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