Episode #1480
The Quickest, Easiest Way to Boost Email Open Rates
August 21, 2020

In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!  


  • [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates. 
  • [00:36] One of the best ways to boost your open rate is by asking a question. 
  • [00:49] Asking simple yes or no questions works well and builds trust with your audience. 
  • [01:02] Your emails will start going into their inbox instead of promotions or spam.
  • [01:29] Ask your question according to the nine-word email formula of Dean Jackson.
  • [02:08] At the end of your email you can also make the call to action, “Reply if interested.”
  • [02:45] Try adding their first name in the subject line and use lower case.  
  • [03:06] That’s it for today!
  • [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!


Links Mentioned in Today’s Episode:


Dean Jackson 



Leave Some Feedback:


  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.


Connect with Us: 


Discover Latest Episodes

This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) #2631
December 09, 2023

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form worko...

What’s Old in Marketing Is New Again, and What’s New Is Old #2630
December 08, 2023

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market cond...

How to Deal with Ad Fatigue #2629
December 07, 2023

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...