In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate.

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TIME-STAMPED SHOW NOTES:

(00:00) The ROI of creators is… 0? 

(07:11) Brand trust: Why human attention beats algorithms

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