Episode #1517
The Role of Marketing Has Changed (Here’s How)
September 29, 2020

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How The Role of Marketing Has Changed.
  • [00:43] Old ways of marketing that were outbound and focused on alignment.
  • [01:33] Before, there were not many channels, compared with the current amount.
  • [02:51] Learning to wear multiple hats to succeed in the current landscape.
  • [02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
  • [02:40] Marketing used to target individuals, now it targets entire accounts.
  • [03:06] Tapping into dynamic retargeting to stay top of mind.
  • [03:28] Understand how to use all channels together if you want to do well. 
  • [04:00] Modern marketers have to understand technology and marketing stacks.
  • [04:28] That’s it for today!
  • [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

David Lewis

Facebook

YouTube

LinkedIn

Reddit

Pinterest

Snapchat

TikTok

Google Ads

Taboola

Outbrain

Coca-Cola

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...