Episode #
The Secret to a High-Converting P.S. Section #1620
January 14, 2021

The Secret to a High-Converting PS Section

In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Secret to a High-Converting PS Section.
  • [00:31] The PS section at the end of emails and examples of how it can be used.
  • [00:45] Different places that PS sections can pop up outside of emails.
  • [00:50] Neil’s PS section; underlining speed and automation for higher conversions.
  • [01:35] Mentioning a related topic that will interest the reader.
  • [01:45] Eric’s strategy for his PS section; keeping it light and breezy.
  • [02:23] Using different language and tone for different accounts.
  • [02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers. 
  • [03:15] That’s it for today!
  • [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

 

Ubersuggest

ClickFlow

Content Decay

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...