In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts
[00:37] Discussing an interview with an 18-year-old girl who gets millions of views
[01:14] Importance of storytelling and editing in creating successful YouTube shorts
[02:06] Choosing mass consumer topics and using clickbait to attract views
[03:10] The idea and total addressable market are crucial for success
[03:51] Using shorts to drive traffic to other platforms for conversions
[04:38] Dragging out the answer to keep viewers engaged throughout the short
[05:21] Making shorts around 34 seconds in length
[05:56] Retention doesn’t matter as much as the percentage of people swiping away
[06:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jenny Hoyos Youtube Channel
Jenny Hoyos Interview
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate comm...