Episode #54
The Secret to Measuring the Success of SEO Changes to Your Site
September 23, 2016

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool.

Time Stamped Show Notes:

  • 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working?
  • 00:34 – Checkout Google Search Console
    • 00:58 – As long as it says you’re going up—everything is typically all good
  • 01:05 – Look at impressions
  • 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console
  • 03:23 – One framework to use, Brian Balfour experimentation framework
  • 04:04 – All you need is a spreadsheet
    • 04:14 – Neil lists the columns in his spreadsheet
  • 04:30 – Tracking against 1 EID
  • 05:15 – Set weekly growth meetings to review changes
  • 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console
  • 07:00 – GrowthBot.io can sync with Slack and preview key analytics

3 Key Points:

  1. You MUST use Google Search Console.
  2. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.
  3. Set weekly or monthly meetings to review SEO changes.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...