Episode #927
The Secret to Winning With Social Media 
February 13, 2019

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Winning With Social Media
  • [00:40] Slowly, we’re starting to do more and more social media posts.
  • [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads.
  • [01:20] If you post on social media, you get rewarded for popular content.
  • [01:40] Whatever resonates with people will get circulated more by the site.
  • [01:50] Engagement is the secret to winning.
  • [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram.
  • [02:35] Some people think longer content is better, but that isn’t accurate.
  • [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that.
  • [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged.
  • [03:30] You will find that people will stay on your videos longer if you follow her format.
  • [03:55] The formula applies to different forms of social media.
  • [04:10] Ask for comments, as they have more value than likes.
  • [05:44] That’s all for today!
  • [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

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