Episode #
The Secrets Behind the X Algorithm #2558
September 14, 2023

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm. 
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: the secrets behind the X algorithm. 

[00:08] Neil confesses that he does not know what is behind the new algorithm.

[00:15] A new feature where blocking people from seeing your posts is no longer possible.

[00:35] The difference in engagement between a like and a reply. 

[01:50] Why you should add context whenever you are reposting.

[01:58] Why changing your account to creator type is a wise precaution. 

[02:07] Using more media in your posts in response to X’s recategorization.

[02:24] Creating bookmark-worthy posts which supersede replies and engagement.   

[02:38] Posts about trending and popular topics. 

[02:58] Types of content that will not be boosted. 

[03:38] The key to success on X. 

[03:49] What most people are doing wrong on social media. 

[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

X

AppSumo

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...