In episode #703, Eric and Neil discuss ways to optimize the content on your website. Tune in to hear how you can increase conversions with simple SEO tricks.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The SEO Hack You’ve Never Optimized For
• [00:40]  No one is focusing on site speed, which is important. Hosting deeply affects your rankings.
• [00:55] Google has a mobile-first index, which means fast sites will get ranked higher.
• [01:22] You also need to use a content delivery network.
• [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed.
• [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down.
• [02:56] Ping Them is another great resource.
• [03:10] Don’t take servers for granted.
• [03:30] Optimize for faster load times, which will help with your conversions.
• [03:51] WP Engine has been a great resource for this.
• [04:33] However, WP Engine has been charging exorbitant rates.
• [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks).
• [06:01] Cloudflare is another option besides WP Engine.
• [06:50] That’s it for today!
• [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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