Episode #1461
The Step by Step Checklist to Spying on Your Competition’s Marketing
August 01, 2020

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing. 
  • [00:34] Hear why it is important to spy on your competition’s marketing. 
  • [01:00] You can also benefit from seeing what indirect competitors are getting up to. 
  • [01:04] Examples of the kinds of things to look at when spying on advertising campaigns. 
  • [01:55] BuiltWith and Wayback Machine will show you what technology people are using. 
  • [02:26] Use Social Blade to see the growth rate of various channels. 
  • [02:45] A list of tools that will show you what others are doing in terms of content and SEO.
  • [03:11] SimilarWeb shows referring websites and the breakdown of traffic. 
  • [03:41] Google Alters will notify you every time your competition does something new.  
  • [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors. 
  • [04:21] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

ClickFunnels

Adbeat

BuiltWith

Wayback Machine 

Social Blade

Ahrefs

SEMrush

Ubersuggest

BuzzSumo

SimilarWeb

Crunchbase

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...