In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Straightest Road to Success
• [00:33] The key to success is experimentation!
• [00:51] A lot of people forget to build out an experimentation framework.
• [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
• [02:38] Each group needs to run experiments every week.
• [02:46] GrowthHackers created North Star, which helps you track experiments over time.
• [03:00] Northstar is a free service.
• [03:18] Try Google Experiments as another tracker.
• [03:34] Build experimentation into the fabric of your company.
• [04:00] It’s ok if experiments fail!
• [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
• [04:50] Read Crazy Egg to learn more about experimentation.
• [05:01] That’s all for today!
• [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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