Your free trial offer expires soon Join Now
Episode #
The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798
July 17, 2021

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.

  • [00:40] Investing in free tools that gobble up the marketplace.
  • [01:07] Leveraging an audience built off a free tool through upsells.
  • [01:27] This tactic is more cost-effective than advertising.
  • [01:31] The long-run effectiveness of controlling a big buyer pool.
  • [01:41] Examples of product-led growth.
  • [02:29] Examples of companies investing in ‘free’.
  • [03:52] That’s it for today!
  • [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned:

 

OpenView Ventures

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
5 CRO Tips to Convert E-commerce Sites #1868
September 25, 2021

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize y...

Episode
5 Interesting Rules We Follow With Our Marketing #1867
September 24, 2021

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all!...

Episode
7 Ways to Gamify Your Social Media and Gain A Following #1866
September 23, 2021

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know ho...