In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.
- [00:40] Investing in free tools that gobble up the marketplace.
- [01:07] Leveraging an audience built off a free tool through upsells.
- [01:27] This tactic is more cost-effective than advertising.
- [01:31] The long-run effectiveness of controlling a big buyer pool.
- [01:41] Examples of product-led growth.
- [02:29] Examples of companies investing in ‘free’.
- [03:52] That’s it for today!
- [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate...
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...