In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.
- [00:40] Investing in free tools that gobble up the marketplace.
- [01:07] Leveraging an audience built off a free tool through upsells.
- [01:27] This tactic is more cost-effective than advertising.
- [01:31] The long-run effectiveness of controlling a big buyer pool.
- [01:41] Examples of product-led growth.
- [02:29] Examples of companies investing in ‘free’.
- [03:52] That’s it for today!
- [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best us...
In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here ...
In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. ...