Episode #
The TikTokification of Everything
December 05, 2023

In episode #2627, We discuss the ‘Tiktokification’ of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn’t involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT


  • (00:00) Today’s topic: The TikTokification of Everything
  • (00:32) Examples of Instagram and other platforms copying TikTok features
  • (01:31) The ease of copying and replicating in the business world
  • (02:12) Copying as a way of learning and iterating
  • (02:45) Examples of Instagram stories being copied by other platforms
  • (03:06) The limited success of WhatsApp stories
  • (03:54) The importance of capitalizing on current trends
  • (04:04) Encouragement to start copying more in marketing
  • (03:54) Giving credit and creating new ideas based on others
  • (04:29) That’s it for today! Don’t forget to rate, review, and subscribe!

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