Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-term versus long-term impact, and compare Super Bowl advertising to digital ads, influencers, and low-fi content. The conversation also explores brand value, CAC, LTV, marketing efficiency, and why even the biggest companies avoid heavy spend on traditional ads in favor of scalable digital channels.
Key takeaways
• Super Bowl ads rarely deliver positive ROI
• True costs often exceed $20–30M
• Digital ads usually outperform on efficiency
Chapters
(00:00) Super Bowl ads ROI debate
(02:16) True Super Bowl ad costs
(03:15) Measuring brand value and ROI
(05:11) Long-term marketing efficiency math
(07:09) Digital ads vs Super Bowl ads
(14:16) Why big brands avoid TV ads
Discover Latest Episodes
Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate shor...
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...