Episode #879
The Truth About Content Marketing and Success
December 27, 2018

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Truth About Content Marketing and Success
  • [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.
  • [00:55] It’s better to create evergreen content.
  • [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product.
  • [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.
  • [02:12] Once you get one channel working, start building out to become omnipresent.
  • [03:04] Everytime we have tried creating viral content, it never works.
  • [03:40] You have to spend more time and effort to build a brand.
  • [03:56] That’s it for today!
  • [04:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Bonus episode #3: A sneak peek of what our AOA hangouts look like
May 18, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies an...

Episode
Our thoughts on Alex Hormozi’s content shift, Is ‘giving value’ overrated, & Underrated vs overrated marketers
May 17, 2024

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside th...

Episode
Why there will never be another Oprah, and Frame.io’s $1.3B startup lessons
May 16, 2024

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the ...