In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of ‘brandformance,’ where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an ‘identity layer,’ which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
- (01:25) Analysis of article length and backlink generation
- (03:40) Adaptation to changing content trends and the influence of TikTok
- (05:24) Introduction to the concept of brandformance
- (06:05) Utilizing brandformance to drive conversions
- (07:25) Comparison of personal brand vs. corporate brand effectiveness
- (09:13) Personal brand’s impact on revenue generation
- (09:36) Importance of corporate brand for consumer and B2B companies
- (09:51) Example of Elf Beauty vs. Kylie Cosmetics
- (09:36) Discussing the power of corporate brands vs personal brands
- (10:37) Examples of successful corporate brands leveraging influencers
- (11:59) Introduction to the concept of an identity layer
- (12:22) Exploring the potential of identity layers for B2B marketing
- (13:39) Retention.com’s shift from B2C to B2B focus
- (14:16) Using identity layers to generate warmer outbound leads
- (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...
In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...
In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...