In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of ‘brandformance,’ where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an ‘identity layer,’ which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
- (01:25) Analysis of article length and backlink generation
- (03:40) Adaptation to changing content trends and the influence of TikTok
- (05:24) Introduction to the concept of brandformance
- (06:05) Utilizing brandformance to drive conversions
- (07:25) Comparison of personal brand vs. corporate brand effectiveness
- (09:13) Personal brand’s impact on revenue generation
- (09:36) Importance of corporate brand for consumer and B2B companies
- (09:51) Example of Elf Beauty vs. Kylie Cosmetics
- (09:36) Discussing the power of corporate brands vs personal brands
- (10:37) Examples of successful corporate brands leveraging influencers
- (11:59) Introduction to the concept of an identity layer
- (12:22) Exploring the potential of identity layers for B2B marketing
- (13:39) Retention.com’s shift from B2C to B2B focus
- (14:16) Using identity layers to generate warmer outbound leads
- (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...
In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China....