Episode #
The Truth about Long-form Articles, Personal vs Corporate Brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
December 26, 2023

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of ‘brandformance,’ where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an ‘identity layer,’ which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.

 

Don’t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
  • (01:25) Analysis of article length and backlink generation
  • (03:40) Adaptation to changing content trends and the influence of TikTok
  • (05:24) Introduction to the concept of brandformance
  • (06:05) Utilizing brandformance to drive conversions
  • (07:25) Comparison of personal brand vs. corporate brand effectiveness
  • (09:13) Personal brand’s impact on revenue generation
  • (09:36) Importance of corporate brand for consumer and B2B companies
  • (09:51) Example of Elf Beauty vs. Kylie Cosmetics
  • (09:36) Discussing the power of corporate brands vs personal brands
  • (10:37) Examples of successful corporate brands leveraging influencers
  • (11:59) Introduction to the concept of an identity layer
  • (12:22) Exploring the potential of identity layers for B2B marketing
  • (13:39) Retention.com’s shift from B2C to B2B focus
  • (14:16) Using identity layers to generate warmer outbound leads
  • (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!

 

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....

Episode
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
July 16, 2024

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing progra...