Episode #
The Truth about Long-form Articles, Personal vs Corporate Brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
December 26, 2023

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of ‘brandformance,’ where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an ‘identity layer,’ which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.


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  • (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The ‘Brandformance’ Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
  • (01:25) Analysis of article length and backlink generation
  • (03:40) Adaptation to changing content trends and the influence of TikTok
  • (05:24) Introduction to the concept of brandformance
  • (06:05) Utilizing brandformance to drive conversions
  • (07:25) Comparison of personal brand vs. corporate brand effectiveness
  • (09:13) Personal brand’s impact on revenue generation
  • (09:36) Importance of corporate brand for consumer and B2B companies
  • (09:51) Example of Elf Beauty vs. Kylie Cosmetics
  • (09:36) Discussing the power of corporate brands vs personal brands
  • (10:37) Examples of successful corporate brands leveraging influencers
  • (11:59) Introduction to the concept of an identity layer
  • (12:22) Exploring the potential of identity layers for B2B marketing
  • (13:39) Retention.com’s shift from B2C to B2B focus
  • (14:16) Using identity layers to generate warmer outbound leads
  • (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!


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