Episode #1286
The Truth About Ranking for Difficult SEO Head Terms
February 07, 2020

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms.
  • [00:34] What is an SEO head term?
  • [01:35] Focussing on ranking for the best head terms to drive conversion.
  • [01:51] Competitive terms and the rates of return on ranking for generic terms.
  • [03:35] Looking for more niche terms for better conversion rates.
  • [03:20] That’s it for today!
  • [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
How We Have Been Leveraging AI Writers #2296
December 02, 2022

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...