Episode #
The Warren Buffett Way of Thinking About Your Content #2561
September 18, 2023

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: how to think about your content like Warren Buffett. 

[00:32] How Warren Buffett has chosen to focus on investing within his circle of confidence. 

[00:52] Applying this principle to the world of content. 

[01:20] How uploading content on a trending topic yields results.

[02:01] Finding the content box in which you belong.

[02:18] What happens when you stop focusing on what you love and what you excel at.

[02:56] The noise canceling software Neil is using to block out construction noise. 

[03:28] Where you are most likely to find your edge. 

[03:58] How they have recently acquired other agencies and why. 

[04:35] Why Eric’s content box is podcast interviewing.

[05:01] Figuring out what works for you and sticking with it.

[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Krisp

Dentsu

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Discover Latest Episodes

Episode
The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.
May 08, 2025

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward se...

Episode
How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World
May 07, 2025

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

Episode
60% Of Traditional Searches Don’t End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air
May 06, 2025

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...