Episode #
The Warren Buffett Way of Thinking About Your Content
September 18, 2023

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.


  • (00:00) Today’s topic: how to think about your content like Warren Buffett. 
  • (00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence. 
  • (00:52) Applying this principle to the world of content. 
  • (01:20) How uploading content on a trending topic yields results.
  • (02:01) Finding the content box in which you belong.
  • (02:18) What happens when you stop focusing on what you love and what you excel at.
  • (02:56) The noise canceling software Neil is using to block out construction noise. 
  • (03:28) Where you are most likely to find your edge. 
  • (03:58) How they have recently acquired other agencies and why. 
  • (04:35) Why Eric’s content box is podcast interviewing.
  • (05:01) Figuring out what works for you and sticking with it.
  • (03:20) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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