Episode #1198
This Can Make or Break Your SEO
November 11, 2019

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO. 
  • [00:32] How customer development is related to SEO. 
  • [01:06] Constantly trying new ways to get traffic in the early days of business. 
  • [02:11] Why traffic and ranking for everything shouldn’t be your goal.
  • [02:50] The importance of figuring out what your customers’ specific pain points are.
  • [03:16] What happens when you focus too heavily on keywords and not the people. 
  • [03:42] Two highly recommended books on learning to understand your customer. 
  • [04:49] Examples of things you can do to promote customer development.  
  • [05:30] Realizing that customer development is an ongoing process. 
  • [06:03] Keeping in mind that search patterns change as people become more educated. 
  • [06:17] The type of companies that venture capitalists are looking for. 
  • [06:47] That’s it for today!
  • [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...