Episode #1198
This Can Make or Break Your SEO
November 11, 2019

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO. 
  • [00:32] How customer development is related to SEO. 
  • [01:06] Constantly trying new ways to get traffic in the early days of business. 
  • [02:11] Why traffic and ranking for everything shouldn’t be your goal.
  • [02:50] The importance of figuring out what your customers’ specific pain points are.
  • [03:16] What happens when you focus too heavily on keywords and not the people. 
  • [03:42] Two highly recommended books on learning to understand your customer. 
  • [04:49] Examples of things you can do to promote customer development.  
  • [05:30] Realizing that customer development is an ongoing process. 
  • [06:03] Keeping in mind that search patterns change as people become more educated. 
  • [06:17] The type of companies that venture capitalists are looking for. 
  • [06:47] That’s it for today!
  • [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Are Newsletters Good Businesses? #2415
April 01, 2023

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best us...

Episode
Should You Build Or Buy When It Comes To Talent? #2414
March 31, 2023

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here ...

Episode
How to Take Accountability for Your Marketing Screwups #2413
March 30, 2023

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. ...