In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.
[00:33] The idea that all good marketing channels eventually become less effective.
[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.
[02:51] Conducting small experiments that lead to large innovations.
[03:47] Why people don’t grow: they aren’t taking big enough shots.
[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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