In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don’t Do It)
• [00:35] Don’t rebrand!
• [00:44] Companies who are successful and make money still feel the need to rebrand.
• [01:12] ConvertKit is changing their name to Siva, even though they are doing well.
• [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.
• [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense.
• [02:35] The Growth Everywhere podcast is rebranding.
• [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions.
• [03:57] That’s it for today!
• [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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