Episode #
Threads loses half of its 100M users
August 23, 2023

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads’ experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you’re a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Threads loses half of its 100M users.
  • [00:28] Important takeaways and lessons.
  • [01:48] What we liked about Threads when it started.
  • [02:22] Whether Threads will ultimately fail.
  • [03:06] Retaining and expanding your user base.
  • [03:25] Tips to get the most out of Threads as a marketer.
  • [03:45] Posting to Threads to test content.
  • [04:28] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

  • Don’t forget to help us grow by subscribing and liking on YouTube!
  • Threads

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The AI Prompt That Writes $100k Sales And Email Copy For You
February 10, 2026

In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...

Episode
10 Business Moats That Actually Protect Your Marketing
February 09, 2026

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...