Episode #
Threads loses half of its 100M users
August 23, 2023

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads’ experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you’re a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.


  • [00:00] Today’s topic: Threads loses half of its 100M users.
  • [00:28] Important takeaways and lessons.
  • [01:48] What we liked about Threads when it started.
  • [02:22] Whether Threads will ultimately fail.
  • [03:06] Retaining and expanding your user base.
  • [03:25] Tips to get the most out of Threads as a marketer.
  • [03:45] Posting to Threads to test content.
  • [04:28] That’s it for today! Don’t forget to rate, review, and subscribe!

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