In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer’s Dilemma
• [00:50] People have different concepts of how marketing works.
• [01:02] Your tactics all depend on what your business is, what its status is, etc.
• [01:37] Pick a tactic that is working the best for you and focus all your energy on that.
• [01:55] Once that tactic is operating to its best abilities, add in other tactics.
• [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
• [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.
• [04:10] Steve Jobs said that he is better at saying “no” than other people.
• [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
• [04:55] That’s all for today!
• [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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