Episode #494
Top Marketing Tools to Win Business Without Being Sleazy
December 07, 2017

In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way.

Time-Stamped Show Notes:

  • [00:28] Today’s Topic: Top Marketing Tools to Win Business Without Being Sleazy
  • [00:35] An email service provider helps you send good content and increase business in a non-sleazy way.
  • [01:02] Reaching out to customers or other companies individually provides value and goes a long way in retaining their patronage.
  • [01:05] Neil also recommends checking out WebinarJam, because you can promote a product or service through “educating” clients.
  • [02:00] WebinarJam is the best service, as they offer better tools to optimize your business.
  • [02:50] Have some form of live chat available on your site. Intercom or Drift are great services for this, as they are more relaxed and conversational.
  • [03:50] At Nextcon, Eric and Neil spoke with the conference founder who said he gets his customers through a three-way split: lead forms, phone numbers, live chat.
  • [04:26] Tubebuddy allows you to schedule posts on Facebook and is a great YouTube analytics tool.
  • [05:27] You can also try VideoRemix or PicSnippets for images.
  • [05:45] Personalized messages always perform better. People also respond to quirky content.
  • [06:35] MixMax is an email follow-up tool that Neil swears by; you can schedule email sequences.
  • [07:24] “The fortune is in the follow-up”
  • [07:45] That’s all for today!
  • [07:47] Supermetrics makes it easy to set up good-looking reports that make sense. To learn more go to Supermetrics.com/marketingschool.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How to Win at LinkedIn #2191
August 18, 2022

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus us...

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...