Episode #377
Tried and Tested Ways of Building Local Links
August 12, 2017

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you increase your rank on a local scale. You’ll also find out who you need to be reaching out to when it comes to asking for those links.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Tried and Tested Ways of Building Local Links
  • 00:41 – When it comes to local SEOs, citations are important
    • 00:45 – A citation can be counted as a link
  • 00:56 – You can get multiple citations from Whitespark and Moz Local
  • 01:05 – Another way to get a citation is to reach out to the local chamber of commerce
    • 01:13 – They also have events where you can network with people
  • 01:41 – Reach out to people and try to add value
  • 01:46 – Local stores take anything that can help their business
  • 02:00 – It’s a lot easier to rank for local keywords
  • 02:14 – Go to Ahrefs and put in your competing URLs within your region
    • 02:26 – Reach out to those linking to them and ask for links
  • 02:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate
  • 03:35 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to your local market to get citations.
  2. Build a network with your local stores and always try to add value to them.
  3. Check your competitors and get in touch with those who are linking to them.

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