In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
- [00:30] Some context about what Tumblr was initially sold for and its acquisition history.
- [00:55] A possible reason why the company might have been sold at such a low price.
- [01:17] Why Automattic is the best fit for Tumblr from a business perspective.
- [01:37] The amazing new opportunities for Automattic to control the web.
- [01:56] WordPress’s venture into e–commerce and how they might do the same with Tumblr.
- [02:15] The many benefits of WordPress for marketers and entrepreneurs.
- [02:56] Why you should start engaging on Tumblr right now.
- [03:12] That’s it for today!
- [03:17] For a new way to grow your business, go to the Marketing School site for more information.
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