Episode #1133
Tumblr sold for $3M – Here’s What You Need to Know as a Marketer
September 07, 2019

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
  • [00:30] Some context about what Tumblr was initially sold for and its acquisition history.
  • [00:55] A possible reason why the company might have been sold at such a low price.
  • [01:17] Why Automattic is the best fit for Tumblr from a business perspective.
  • [01:37] The amazing new opportunities for Automattic to control the web.
  • [01:56] WordPress’s venture into ecommerce and how they might do the same with Tumblr.
  • [02:15] The many benefits of WordPress for marketers and entrepreneurs. 
  • [02:56] Why you should start engaging on Tumblr right now. 
  • [03:12] That’s it for today!
  • [03:17] For a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....