Episode #
Twitter Ad Spend Went Down 46% – Is Twitter Dead?
February 27, 2023

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Twitter Ad Spend Went Down 46% – Is Twitter Dead?
  • [00:38] The number of advertisers who have paused spending on Twitter and why.
  • [01:06] Why we think Twitter will survive and the role we think Elon Musk will play. 
  • [02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover?
  • [04:09] What the boycott of Facebook tells us about the future of Twitter.
  • [04:39] That’s it for today!
  • [04:56] Go to https://www.marketingschool.io to learn more!

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