In episode #2451, Neil and Eric talk about Twitter’s recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Twitter Doubles Down on Creators.
[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.
[01:10] The experiments that they are conducting will determine the direction of Twitter.
[02:12] Elon’s attempts to make Twitter more of a community.
[03:12] How Twitter is becoming more like WeChat.
[03:57] Why Eric believes the discourse on Twitter is better than other platforms.
[05:03] The BBC interview with Elon Musk and why you should watch it.
[05:46] How Elon is taking criticism to try to improve the platform.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Elon Musk’s BBC Interview
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...