Episode #
Twitter Doubles Down on Creators #2451
May 11, 2023

In episode #2451, Neil and Eric talk about Twitter’s recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective. 
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Twitter Doubles Down on Creators.

[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet. 

[01:10] The experiments that they are conducting will determine the direction of Twitter.

[02:12] Elon’s attempts to make Twitter more of a community. 

[03:12] How Twitter is becoming more like WeChat.

[03:57] Why Eric believes the discourse on Twitter is better than other platforms. 

[05:03] The BBC interview with Elon Musk and why you should watch it.

[05:46] How Elon is taking criticism to try to improve the platform.

[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Elon Musk’s BBC Interview

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
Where Consumer Confidence Sits Right Now #2473
June 04, 2023

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the wa...

Episode
How To Truly Scale AI In Your Organization #2472
June 03, 2023

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...

Episode
92.7% of Facebook Posts Are Now Dominated By This Format #2471
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...