Episode #
Twitter Doubles Down on Creators
May 11, 2023

In episode #2451, Neil and Eric talk about Twitter’s recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective. 


  • [00:00] Today’s topic: Twitter Doubles Down on Creators.
  • [00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet. 
  • [01:10] The experiments that they are conducting will determine the direction of Twitter.
  • [02:12] Elon’s attempts to make Twitter more of a community. 
  • [03:12] How Twitter is becoming more like WeChat.
  • [03:57] Why Eric believes the discourse on Twitter is better than other platforms. 
  • [05:03] The BBC interview with Elon Musk and why you should watch it.
  • [05:46] How Elon is taking criticism to try to improve the platform.
  • [07:32] That’s it for today! Don’t forget to rate, review, and subscribe!

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