Episode #
Twitter Rebrands to X and destroys a reported $4-20B in brand value
July 29, 2023

In this episode, Neil and Eric talk about Twitter’s bold rebranding as “X,” a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform’s future.

[00:00] – What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter

[02:00] – This will be the biggest redirect project in SEO

[03:40] – What does Twitter’s CEO, Linda Yaccarino, think about this rebrand?

[04:37] – Why Eric Siu and Neil Patel think rebranding is unnecessary

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