In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications.
• [00:32] The pros and cons of releasing source code.
• [02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective?
• [05:45] The rate at which a tweet’s relevancy decreases over time.
• [05:59] The value of transparency.
• [06:11] That’s it for today! Don’t forget to rate, review, and subscribe!

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